At the heart of the rebranding is a new logo, featuring the iconic 'chili' with an angle bracket '>' to symbolize the company's commitment to code and development; a commitment to building the underlying infrastructure, products and network for sports and entertainment brands to thrive on the Web3.
The launch of the new network will see more Web3 developers and brands join Chiliz to build its new blockchain and gain access to the web3 infrastructure and sports and entertainment network. In the second half of 2022, US company FanFest and fan engagement start-up LiveLike joined the Chiliz ecosystem to create web3 products and services, such as offering blockchain-backed watch-to-win collectibles for broadcasters and media partners.
Through its fan rewards and engagement app Socios.com, Chiliz has issued Fan Tokens to some of the largest sports communities in the world. Socios.com works with over 170 major sports organizations including FC Barcelona, Paris Saint-Germain, Manchester City, Juventus, S.S.C Napoli, Inter Milan, AC Milan, Arsenal, Atlético Madrid, A.S. Roma, UFC, leading F1 teams and much more. In Brazil, Socios.com is a partner of clubs such as Flamengo, Fluminense, Vasco, Corinthians, Palmeiras, São Paulo, Internacional-RS, Atlético-MG and Bahia.
Utilizing Chiliz Blockchain technology, sports and entertainment brands and developers can create NFTs, Fan Tokens, build DeFi products, Play2Earn games, develop stadium engagement experiences, web3 ready tickets and payments, and bring the traditional fan experience of collecting memorabilia to the web3 environment easily. At the end of 2022, Chiliz announced its new digital authentication service for the global sports industry Gameused.com.
Chiliz will publicly announce 8-10 enterprise-grade projects in the coming months. This will include NFT ticketing pilots, third-party athlete-focused Fan Tokens, and Web3 infrastructure partners for sports and entertainment.
Chiliz also announced Korean national soccer star Minjae Kim as its new brand ambassador. Minjae, who plays as a defender for Italy's Napoli, will promote the Chiliz Blockchain and ecosystem in Korea and internationally.
Alexandre Dreyfus, CEO of Chiliz, stated: “Chiliz is focused on unlocking the potential that web3 can bring to fan communities, benefiting fans themselves, sports and entertainment brands, developers and service providers. Our strategy is to continue to build the underlying infrastructure that can enable these communities to build the products and services they need, and to continue to grow our network, to attract the world's leading sports and entertainment brands, top developers and the most passionate fans."
“We have strategically timed this announcement to coincide with our 5th anniversary and the launch of our new brand, which symbolizes our commitment to development and to enabling great sports and entertainment brands to embrace the myriad opportunities that blockchain technology has to offer the industry.”
The native Chiliz $CHZ token will be the fuel for the entire Chiliz Blockchain ecosystem, including all the Apps that will be built on top of it. Holders of $CHZ tokens will also be able to receive rewards for staking on the network.
Blockchain Chiliz is an open, EVM Layer-1 compliant, multi-vertical, interoperable ecosystem where all approved stakeholders can become node operators and benefit from continued network adoption. Through blockchain governance, only approved third-party developers will be able to deploy Smart Contracts in the ecosystem initially, bringing a high level of security to partners and users. Blockchain Chiliz will feature a system of 11 active validators with PoSA (Proof of Stake Authority) consensus, supporting shorter block times, lower fees, and significantly less energy usage - part of Chiliz's commitment to grow and develop its technology in a faster way. sustainable.
Chiliz has more than 300 employees worldwide and is the creator of Fan Tokens and fan rewards and engagement app Socios.com. The Socios.com Fan Token ecosystem and audience continues to grow with over 170 partners worldwide and over 1.7 million wallets.
Source: GMB
