Almost a month ago, Bahia signed an agreement it called "the greatest in history." The partnership with Esportes da Sorte is also considered one of the largest in Brazilian football.
"The northeastern people are passionate about football and the traditional clubs in this region carry with them the culture of this people. We see Bahia as the maximum expression of this movement. Owner of the biggest fans in the region, a glorious club, twice Brazilian champion and living a new chapter of its history associated with the largest group in world football, the City Group. We are very proud to have signed this very special agreement with this great association of Brazilian football," says Darwin Filho, CEO of Esporte da Sorte.
Sport, three-time champion of the Copa do Nordeste, has an agreement with Betnacional. The current bond runs until next year.
"The partnership between Sport and Betnacional goes far beyond a master sponsorship, of being a brand stamped on the uniform. I have no doubt that it is a very successful agreement, so much so that we renewed at the end of last year for two more seasons, with appreciation in relation to the previous terms. We also have Betnacional in various marketing actions and campaigns, in addition to promoting experiences for our supporter," says Eduardo Arruda, Sport’s Vice President of Marketing.
At the end of last season, according to a report by Pluri Consultoria, exclusively for LANCE!, 19 of the 36 main teams in the country had some level of partnership with companies in the betting industry. Fábio Wolff, a businessman who has negotiated such agreements, opines.
"Hundreds of millions of reais are invested in the main Brazilian sport by companies in the sports betting industry. These values are fundamental for teams and also for tournaments. If the money is well managed, with a good direction of the amount, everyone will benefit," analyzes Fábio Wolff, partner-owner of Wolff Sports.
Bookmakers sponsoring Copa do Nordeste clubs:
Group A
Group B
Source: Lance!
