MAR 26 DE NOVIEMBRE DE 2024 - 18:28hs.
Montevideo, Uruguay

Enjoy celebrates launch of its exclusive betting site for the Brazilian market

A few days after the implementation of its new EnjoyWin platform, which is available exclusively for Brazil, Grupo Enjoy S.A highlighted the commitment and dedication of the team based in Montevideo, Uruguay. On the day of the launch, its members had a celebration after several months of hard work. Exclusively for GMB, Juan Ignacio Juanena, Enjoy's Business Manager, gives more details about the product and the relevance of the Brazilian market for the company.

Grupo Enjoy recognizes that EnjoyWin is possible thanks to the efforts of a multidisciplinary, diverse team that speaks at least three languages. Each of its collaborators has at least five years of experience in the industry, which allows them to guarantee a quality of services in accordance with Enjoy's values.

The work team is currently made up of 11 top-level professionals, includes Brazilians, and continues to expand to support the company's projected growth in the online world.

EnjoyWin currently offers slot games, video bingo, table games, live casino, sports betting and virtual sports and soon they will expand the game offer by adding eSports, bingo and poker on its platform. The site has been online since Monday, February 20th.

For Enjoy, Uruguay has become a hub for technology companies in the region, being recognized worldwide for the quality of its services, infrastructure and qualified personnel that ensure the development of first-class products and services.

 



Like the main operators in the industry, Enjoy has established its own technology company located in Zonamerica, Montevideo, to provide services abroad, hiring highly qualified personnel with extensive experience in the industry to support its online operations.

"Although our focus today is 100% on Brazil, we are waiting for an upcoming online gaming regulation in Chile and Uruguay that will allow us to modernize our local entertainment offer and follow the growth that the industry has had for many years, and that unfortunately in the countries where Enjoy has a physical presence, it has not yet adapted to the needs of customers and companies that invest in the country,” says Juan Ignacio Juanena, Business Manager of Enjoy, exclusively for GMB.

For the company, the regulation of online gambling in these countries should be considered urgently. A regulated industry makes it possible to protect the player by establishing clear rules on the services offered, their characteristics, their limits and the way in which compliance with these rules is controlled, relevant aspects that guarantee fair and responsible treatment by everyone.

"We trust in an imminent regulation of the industry in these countries to be able to offer our products online and adapt the entertainment experience to an omni-channel experience, according to current requirements," adds Juanena.

 



This step that Enjoy has taken is part of a global strategy, which began many years ago, and which not only involves the development of its online operations for real money at Enjoywin.com, but also the development of its future entertainment offer that includes both the physical world and the online environment as one.

“We trust that the Enjoy brand and the positioning it has achieved in the industry, always having the customer as the center of attention, will be a great differential for customers who want to play online since they have the support of a leading company in Latin America and that provides an experience unique both at the product level and in the service it provides to its customers.”

Regarding the chance of opening an office in Brazil, the executive explains: "Today we are focused on this launch and although we are aware of a possible regulation of online gambling in Brazil, an imminent regulation has been projected for years and has not been able to advance. When the time comes, we will evaluate all the available options, but without a doubt it is a market where we are going to be since we have a great local brand positioning.”


Source: Exclusive GMB