Officially, the aspect of values involved in the partnership was not informed by either party. However, according to what was conveyed by journalist Fabíola Thiele and confirmed by Futebol Latino/LANCE!, the annual amount paid by the sports betting company would be R$ 25 million (US$ 4.8m).
"Stamping our brand on the jersey of the ‘Tricolor Gaúcho’ is a source of immense pride for Esportes da Sorte. Grêmio is synonymous with conquests and battles: world champion, three times in the Copa Libertadores and winner of the ‘Battle of the Aflitos’ (one of the most epic matches in the history of Brazilian football that took place in 2005). The association with an institution of such glory and grandeur is extremely rewarding for our entire team. We will honor this partnership with several differentiated actions of experience and approach to Grêmio supporters. Expect a lot of interaction from a sponsor that actually came to add," says Darwin Filho, CEO of Esportes da Sorte.
The debut with the new logo already happens in the match tonight against Campinense, at the Mané Garrincha stadium, for the Copa do Brasil.
A presentation press conference is scheduled for this Friday (3) with the participation of the directors of Esportes da Sorte and Grêmio for the official announcement of the new sponsorship.
In football, Esportes da Sorte sponsors eight clubs (ABC, América-RN, Bahia, Goiás, Novorizontino, Guarani-SP, Vila Nova-GO and Londrina), in addition to having some athletes as ambassadors, such as Matheus Cunha and João Gomes, from Wolverhampton-ING, and Rodinei from Olympiacos-GRE. It also sponsors Flamengo's eSports team. Recently, it entered into a partnership with Copa São Paulo, Campeonato Paulista and Gaúcho Série A2.
One of the bookmakers that grew the most between 2022 and 2023, Esportes da Sorte also invests in entertainment, with partnerships with actor and digital influencer Carlinhos Maia, with surfer Pedro Scooby, influencer Virginia and singer Zé Felipe. He is also an advertiser in FIFA competitions on Cazé TV, by youtuber Casimiro Miguel.
The company maintains commercials and publicity on sports channels such as SporTV, also from Globo, and is a partner of some important events, among them the Carnival of São Paulo, Rio de Janeiro, Minas Gerais, Salvador and Recife. This year, the platform became the official sponsor of Big Brother Brasil, being the first and only bookmaker to be linked to the main entertainment program on Brazilian television.
Source: GMB
