The largest conference dedicated to iGaming in Latin America is now in the hands of SiGMA, as is the event dedicated to the affiliation sector. The group has a diversified portfolio of gaming events and the acquisition will help consolidate and establish a strong group presence in this emerging market.
In the words of Eman Pulis, SiGMA Group founder, "the acquisition comes at a perfect time for us. With the live event space out of the pressures of Covid, there's never been a better time to expand into emerging markets.”
“We've been growing organically and steadily for the past nine years. Operators, suppliers and affiliates have all been asking to expand into emerging markets, including Africa, Asia and LatAm. We have listened to these demands and by merging SiGMA Americas with BiS, we are in a position to create an unrivalled experience in the LatAm region,” Pulis added.
Jericho Events will continue with the current organizational structure, with Alessandro Valente remaining as chairman of the company's board, working alongside his team in São Paulo.
For Valente himself, the union comes to improve and enhance the market in the region: “With the global reach of SiGMA, we are also well-positioned for the future growth of the market. As an entrepreneur, I was drawn to SiGMA because of the cultural fit and the proactive, entrepreneurial mindset within the organization.”
The next BiS SiGMA Americas will be held from June 15th to 17th at the Transamerica Expo Center in São Paulo, in conjunction with Afiliados LATAM.
For exhibiting or media enquiries please contact
Mr. Alessandro Valente at https://hubs.la/Q01CSRYQ0 or
Mr. Eman Pulis at https://hubs.la/Q01CSQYd0
Source: GMB
