Through the funding of the refereeing course, the betting company aims to increase the entry and power of women in the sport and highlight them in the position of greater authority on the playing field.
A survey carried out by the platform points out that of the 268 referees of the Brazilian Football Confederation, only 27 are women, that is, just over 10% of the total number.
“With the launch of the ‘Cartão Verde’ project, Esportes da Sorte will help women who dream of conquering a space within football. Our goal is to help as many applicants as possible. We know that the evolution of Brazilian sport involves reducing gender inequality and strengthening female representation in the sport,” says Ícaro Quinteiro, CMO of Esportes da Sorte.
In football, Esportes da Sorte sponsors nine clubs (Grêmio, ABC, América-RN, Bahia, Goiás, Novorizontino, Guarani-SP, Vila Nova-GO and Londrina), in addition to having some athletes as ambassadors, such as Matheus Cunha and João Gomes, from Wolverhampton-ING, and Rodinei, from Olympiacos-GRE. It also sponsors Flamengo's e-Sports team. Recently, it entered into a partnership with Copa São Paulo, Campeonato Paulista and Gaúcho Série A2.
One of the bookmakers that grew the most between 2022 and 2023 in Brazil, Esportes da Sorte already invests in entertainment, with partnerships with actor and digital influencer Carlinhos Maia, with surfer Pedro Scooby, influencer Virginia and singer Zé Felipe. He is also an advertiser in FIFA competitions on Cazé TV, by youtuber Casimiro Miguel.
The company maintains commercials and publicity on sports channels such as SporTV, also from Globo, and is a partner of some important events, among them the Carnival of São Paulo, Rio de Janeiro, Minas Gerais, Salvador and Recife. This year, the platform became the official sponsor of Big Brother Brasil.
Source: GMB
