The predictor game, which is free to play, simply challenges users to predict results during March’s legendary NCAA tournament, with a top prize of US$100,000 up for grabs.
But a perfect bracket wins up to US$10,000,000.
The Bracket Challenge game is free-to-play to all new and eligible customers in New Jersey, Virginia, Colorado, Ohio, Mexico and New Zealand.
Customers must be aged over 21 and verified for entry by bet365. One entry per person.
John Gordon, CEO and co-founder of Incentive Games, said: “This is yet another slam dunk game for bet365, to help the brand stand out and acquire new customers in North America.
I am particularly with the ground-breaking UX/UI: well-done Incentive and bet365 design and product teams. Nothing but net!”
A Spokesperson at bet365 said: “Every expert is giving their opinion, but now it’s your chance to predict the outcome of this Mega March Bracket Challenge!
“The build-up to this iconic championship is exciting enough, and we hope the prospect of potentially winning a US$10 million only enhances that excitement!
Source: GMB