The competition brings together some of the main MCs in Brazil, who compete head-to-head for the position of "greatest in the country". The tournament has thousands of fans, which on the BDA's official Instagram alone already add up to 1.4 million people. On its YouTube channel, there are more than 3 million subscribers.
In the new contract, EstrelaBet will also support "AldeiaCast", the group's podcast that airs every Tuesday.
“EstrelaBet bet on this segment knowing that there is a lot to add for both parties and, in just under a year of partnership, we already realized that it was a right choice. The competition has enormous visibility, and attracts an audience fully involved with our company. It was the natural path to opt for renewal and we want to continue supporting for even longer,” said the head of sponsorships at EstrelaBet, Rafael Zanette.
“For us it is a huge step forward to have EstrelaBet supporting our movement, as this way we can reward the champions and also add an allowance to all MCs. BDA is the only rhyming battle in Brazil with this possibility, and the dream is that, one day, the scene will be fully professionalized. We are very grateful to EstrelaBet,” said the founder and presenter of Batalha da Aldeia, BOB13.
‘Batalha da Aldeia’ has competitions throughout the calendar, and this year there will be a commemorative event for 7 years, which will bring together the main MCs in Brazil competing for the special prize and the honor of being champion of the BDA.
Source: GMB
