With more than eight million followers on the four largest social networks in Brazil - Instagram, YouTube, Facebook and Twitter - Flow Podcast is among the main shows in the segment in the world. In addition, the channels linked to the Flow Studios interview big names from the world of celebrities, sports, politics and entertainment, reaching different audiences.
“Esportes da Sorte is very proud to sponsor Flow Studios. It is with great pleasure that we are together with the largest network of podcasts in the country and we want to contribute to this project's even greater success and reach. Being present in shows with a large audience is always important, as it presents our brand to millions of people,” says Ícaro Quinteiro, CMO of Esportes da Sorte.
One of the fastest growing bookmakers between 2022 and 2023, Esportes da Sorte also invests in entertainment, with partnerships with actor and digital influencer Carlinhos Maia, with surfer Pedro Scooby, influencer Virginia and Dr. Deolane Bezerra and singer Zé Felipe. It is also an advertiser in FIFA competitions on Cazé TV, by youtuber Casimiro Miguel.
In football, Esportes da Sorte sponsors nine clubs, three of them from Série A (Bahia, Goiás, Grêmio, ABC, América-RN, Grêmio Novorizontino, Guarani-SP, Vila Nova-GO and Londrina), in addition to having some athletes like ambassadors, such as Matheus Cunha and João Gomes, from Wolverhampton-ING, and Rodinei, from Olympiacos-GRE. It also sponsors Flamengo's e-Sports team.
The company is an official partner of the Campeonato Paulista and the Gaúcho Série A2, and was the main sponsor of the Copa São Paulo de Futebol Júnior this year.
In 2023, the platform became an official sponsor of Big Brother Brasil, being the first and only bookmaker to be linked to the main entertainment program on Brazilian television, and will also be one of the six partner companies of TV Globo in the Copa Libertadores this year.
The company maintains commercials and advertising on sports channels such as SporTV, and was a partner in some important events, including Carnival in São Paulo, Rio de Janeiro, Minas Gerais, Salvador and Recife, and Farofa by GKay.
Source: GMB
