GMB - LSports is a very established brand in European markets where it has been a leader for a long time. However, in recent times we have noticed a clear intention to make a strong foothold in LatAm…
Yoav Ziv - Being a leading sports data provider comes with responsibilities. One of them is to constantly feel the market and identify opportunities to grow and expand. In that context, Latin America, undoubtedly one of the world’s fastest-growing betting markets, has been a major target in LSports’ long-term strategy since it started. Recently we’ve started to walk the talk with several key strategic steps that underscore our regional intentions.
The Latin American market is growing by leaps and bounds and dozens of companies arrive with new services daily. What sets LSports apart from the rest? What are its differentials and advantages?
LSports prides itself on having the widest sports fixture coverage in the market. This is true for every region in the world, let alone in LatAm, where we support every sport, league and competition you can imagine. All our products are fully localised for South American crowds to supply our customers (and their customers) with the best experience.
The trust LSports has gained and the traction it has achieved in LatAm is evidenced by the fact that our AI-based betting tips tool, the BetBooster, is already being used by some of the top sportsbooks in the region; including EstrelaBet and Rivalo, is generating much interest from others.
In which countries of the region does LSports already have a local representation?
LSports has recently established an official presence in LatAm for the first time since its founding and now has representatives in Brazil and Argentina who provide full support of sales, customer support and customer success services to clients.
What have been your first steps in Brazil?
We’ve recently signed a landmark 10-year partnership with the Brazilian Basketball Confederation (CBB), making LSports the sole source of data for the country’s premier basketball league until 2031. This collaboration will include data generation for sports betting platforms while also allowing our partners to have exclusivity of video streaming for the sports betting market.
Why did you choose Brazilian basketball for your first official partnership? What goals do you pursue with that sport?
We aspire to build a new standard of engaging Brazilian basketball betting experience and we’re certain we’ll meet this target. But we’re not stopping there. The CBB deal is just one of many planned partnerships in various sports and countries in LatAm that we intend to announce very soon, so stay tuned.
In November 2022, LSports surprised the market and announced the acquisition of Statscore. How can this movement benefit your services in LatAm?
This strategic move bolstered our product offering and complemented our data collection process, allowing it to run full cycle thanks to Statscore’s broad and established scouting network. By deploying these scouts at various sports venues in LatAm, LSports aims to capture new data and verify the existing one, thereby creating a comprehensive and accurate data pool that sportsbooks all over the region could rely on 100%.
In LatAm there are more and more fairs and events in the betting and gaming sector in general. Will we see LSports in them during 2023?
Company will be present at various tradeshows in LatAm during this year, where our team will showcase the company’s flagship products. This will provide us with an excellent opportunity to connect with potential customers and partners, and better understand the region’s sports betting needs and pain points.
Source: GMB
