“The Naming Rights partnership with mrJack.bet will allow the LNF to continue to grow and attract more sponsors and fans, increasing its importance and prestige in the sporting world,” analyzes the executive director of the LNF, Norberto Mello.
The sponsorship contract with the company is valid for one season. In addition to the name, the brand will be displayed on two pitch signs in all arenas.
In addition to mrJack.bet, the brands BetNacional and PagBet, also belonging to the NSX Group, an ecosystem of betting sites operating in Brazil, will be on display on the pitches. The wide contemplation of the brand will also be present in the promotional materials and activations throughout the competition, which will have the participation of 24 clubs this season.
“We know the relevance of futsal in Brazil and the daily challenges of the modality,” said Marcos Costa, Marketing Director mrJack.bet. “For us it is a joy to be present and support the sport in this great championship. Together, we are going to take the sport to the next level and show this passion to the world.”
As it happens in all editions, at the end of each month, the National Team, Player and Coach of the last month is elected, through voting on Twitter. Both Player and Coach will receive a personalized trophy, where the group's brands will be highlighted. The choice of the best of each month will be from April to November, before the Finals.
“The association of mrJack.bet to our competition demonstrates that we have credibility, visibility and that we are a differentiated product,” adds Norberto.
The LNF mrJack.bet 2023 starts this Thursday (23) with the match of the current champion, Corinthians, against Campo Mourão. The broadcast will be exclusive to Sportv, from 8pm.
The competition was founded in 1996 as Liga Futsal, with a franchise model similar to North American leagues. In 2014, the twenty franchises came together and independently formed the LNF (Liga Nacional de Futsal). Currently, LNF has 24 franchisees and teams in six states of the country. It is the biggest competition of the modality in Brazil and one of the best in the world.
The sports betting site mrJack.bet is one of the fastest growing platforms in Brazil and is increasingly expanding its national presence. Belonging to the NSX ecosystem, the largest ecosystem of betting sites operating in Brazil, with its own platform, several betting sites and specialized marketing strategies, Bet do Mister, the baptismal name conquered with its poster boy Zeca Pagodinho, sponsors the Red Bull Bragantino.
In addition to investing heavily in various marketing assets, it works with a lot of focus on content, relying on several influencers and ambassadors. The brand has a consolidated partnership with Renato Gaúcho, coach of Grêmio, is a sponsor of the broadcast of the 2023 Gaúcho and Catarinense championships on TV Globo and acquired a participation quota in the Brasileirão and Copa do Brasil 2023.
The platform designed for Brazilians stands out for its service in Portuguese 24 hours a day, speed in deposits and withdrawals via PIX, the best quotes and, mainly, for having interactive features, such as campinho, live stream, among others.
Source: GMB
