Randall Aguilar, sponsorship director at Betcris, stated that “for the 2023 season, MLB and Betcris are excited to try new experiences and benefits for Betcris customers. The league is working on opening issues that will allow Betcris a greater brand presence and better digital integration.”
Furthermore, Aguilar clarified that surprises are being prepared that could further benefit the customer experience throughout the season. The exact details of these new experiences and benefits will be confirmed later.
During the 2023 World Baseball Classic in Miami, both parties reaffirmed their interest in continuing to work together to shape this sponsorship into something that truly makes a difference for Betcris customers. In recent years, Betcris has worked closely with MLB to offer unique experiences to its customers and partners.
For the 2023 season, a series of experiences have been projected, such as the Mexico Series, London Series, All-Star Week 2023 in Seattle, some featured regular-season series, the 2023 Playoffs, and the 2023 World Series.
Betcris won the 2022 Sponsorship of the Year award at the SBC Latin America Awards in Miami, thanks to its partnership with MLB. It has demonstrated steady growth and successful positioning of Betcris and MLB in the markets where the sponsorship applies.
Betcris customers and partners have enjoyed exciting events such as the 2021 All-Star Week in Colorado, the 2021 Playoffs, the 2021 World Series, and some regular-season series in 2021 and 2022, according to the customer’s preferences.
Additionally, events include the 2022 All-Star Week in Los Angeles, the 2022 Playoffs, the 2022 World Series, the 2022 Home Run Derby X in Mexico, and the semifinals and final of the 2023 World Baseball Classic have been enthusiastically experienced by Betcris customers.
Source: GMB
