MAR 26 DE NOVIEMBRE DE 2024 - 17:19hs.
Crash Games

KTO Group launches research series on online gaming, starts with Brazil’s most popular casino genre

The KTO Group announces a new series of research publications disclosing gaming industry insights, features and consumer trends, with a particular focus on emerging markets. Available in Brazilian Portuguese on its main site KTO.com, the inaugural study puts the spotlight on Crash Games, successful genre in the online casino industry.

Crash Games became mainstream in a matter of months, building a bridge between casual mobile games and real money platforms.

Future volumes of this series will explore issues such as consumer profiling and sensitive industry topics such as responsible gaming, player retention through customer support, and the relationship with gaming and payment service providers.

Andreas Bardun, CEO of KTO Group, stated: "We believe that sports betting and online casino products need to be unique for each market, even for each state. Our focus is to establish a localized relationship with our players. This makes us examine cultural, social and any other aspects that affect the gaming experience - hence the need for in-depth research."

"Sharing our own data is a way of opening ourselves up to the community beyond the typical industry numbers," adds Bardun.

The KTO Group plans to continue strengthening its presence in the Americas, company officials added. Research articles and case studies are an added value in their efforts to provide reliable and transparent services to real money gambling enthusiasts.

The KTO Group is a leading online gaming company with a strong track record in emerging markets. Its sports betting and casino brand KTO.com - licensed and regulated by Curaçao eGaming - is consistently among the top 10 most popular online gaming brands in Brazil.

KTO has been expanding consistently in the LATAM region. Dedicated platforms for Peru and Chile maximize brand awareness through high-profile ambassadors and local partnerships.

Global support in English is also available as a foundation for sustainable expansion in regulated online gaming markets.

Source: GMB