Besides adding zest to conventional gameplay, engaging and customisable tournaments help operators drive their retention rates and increase casino revenue streams.
BOOST RETENTION RATES AND PLAYER ACQUISITION
The new Tournament Tool from the Game Aggregator has been designed to help operators increase player engagement and loyalty, and is available to all Game Aggregator's clients. With a wide range of tournament types, including branded campaigns, and mechanics, operators can offer their players unique gameplay experiences that further transform into higher retention metrics and casino revenue.
IN-GAME INTERACTION WITH PLAYERS
Another key advantage of this tool is the in-game tournament interface streamlining interaction with players to keep them updated about gaming campaigns. It informs players about active and past events, and tournament rules, and features a leaderboard widget. And all this is accessible with multilingual support.
EASY CONNECTION WITHOUT ADDITIONAL RESOURCES
The Tournament Tool's advantages are available to all SOFTSWISS Game Aggregator’s clients. Operators can set up tournaments based on any game in the hub’s extensive library to entertain audiences from all across the globe and track the performance of such campaigns. Furthermore, the connection does not require additional development or design resources – tournaments can be customised with designed presets and integrated widgets, which allows operators to keep their own brand identity.
The Tournament Tool is not limited to the above benefits only: players can switch between desktop and mobile versions. All currencies, including crypto, available in the games provided by the SOFTSWISS Game Aggregator, are open for betting.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, comments on the benefits the Tournament Tool unlocks for operators: “At SOFTSWISS, we understand that players are looking for engaging and immersive experiences. With the Tournament Tool, we can deliver that while helping our clients achieve their business goals. We already can see that the tool’s flexibility and extended functionality help our clients stand out in the competitive iGaming industry. We are working to deliver even more exciting tournaments soon, so stay tuned!”
The SOFTSWISS Game Aggregator plans to continue developing its Tournament Tool to diversify the use of its ever-growing game portfolio, which already includes over 16,000 games from more than 185 worldwide game providers.
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions.
The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
Source: GMB
