Joga Junto, a sports betting company that recently arrived on the market with a proposal to bring a unique and innovative experience to the Brazilian gambler, started to do this with the publication of an ad in O Globo in which it appears upside dow.
After stating that it is “The bet that understands the most about betting”, Joga Junto continued: “So much so that we bet you turned this ad upside down to read it”. And it didn't give another one, since the flashy and original publicity went viral.
The advertising account executive at O Globo himself published the innovation on his social networks, stating that “anything goes to draw attention in this very high and competitive market... Sports betting house publishes ad upside down in the newspaper O Globo and the result is incredible,” said Cláudio Borges.
In a recent publication on GMB, Douglas Fittareli, CEO of Joga Junto stated that the company really intended to innovate in the Brazilian market and bring to the public “a healthy entertainment environment, focusing on the education and awareness of gamblers.”
By publishing its innovative ad, it certainly drew attention to the house, which on its website offers bets on the main sports, eSports, virtual games, crash games and a catalog of titles from the main global providers, such as Pragmatic Play, Netent, Betsoft, Spribe, Evolution, VivoGaming, Playson and others.
Source: GMB
