“We want to be the second screen for sports enthusiasts,” says Mateus Dantas, CEO of Rei do Pitaco, sportstech leader in sports entertainment and which in the last year has quadrupled its revenues and reached the mark of 14 million downloads. Now, for 2023, the company plans to continue with more investments in technology, team structuring and, above all, in experience.
“We've come a long way in our daily fantasy game offer. 2022 was a year of brand consolidation. With this, we gained authority and reach, with the launch of several leagues, millionaire prizes and many new features. We also invested in our team of collaborators and in marketing actions with the arrival of Endrick as an ambassador. All of this, looking for even greater presence in the market and a more complete experience for the user,” says Dantas.
If last year was a period of gaining space in the Brazilian market, the projection for this year is for even greater growth with goals of tripling its user base and revenues by 4 times.
“We want to bring even more innovation and new products to our platform. Our most recent launch is the Liga Segundo Tempo, a modality in which only the score of the second stage will be counted, that is, the points that the players scored in the first half will not be valid. We thought of this strategy because we want everyone to participate in our fantasy game, we are democratic and sports entertainment is the pillar of Rei do Pitaco,” says the CEO.
Innovation, millionaire prizes and user experience
On the market since 2019, Sportstech has around 14 million downloads. So far, it has distributed R$ 150 million (US$ 30m) in prizes to more than 450,000 winners. Last year alone, the platform promoted more than 100,000 leagues in 35 national and international championships. For the startup that received more than R$ 200 million (US$ 40m) in investment rounds, 2022 brought a series of news throughout the year.
Among the highlights, the announcement of the young athlete Endrick as a brand ambassador and the sponsorship on the influencer Casimiro’s channel for the exclusive broadcast of Athletico Paranaense games playing at home in the Brasileirão. In that tournament alone, more than R$ 46 million (US$ 9m) in prizes were distributed and around 7 million lineups.
In addition, Rei do Pitaco was the first fantasy game to have leagues focused on women's football. For the World Cup, the brand launched leagues with prizes distributed to the best scorers from R$ 80.00 (Economic League) to R$ 1 million (Selection of the Million League). In all, there were more than R$ 16 million (US$ 3.15m) in prizes considering daily leagues and single games.
“We will continue to run women's leagues and improve the platform, including new sports as well. We are the sportstech reference in sports entertainment in Brazil and we have a user base, innovation, investment and products that prove this feat,” states Mateus Dantas.
Source: Exame
