This agreement means a new step in the commercial expansion of the Argentine Professional Football League with companies from the own country. The communion that unites Argentine fans with football, each game situation and the details of each play and results will be available online during each Professional League match through the bplayliga app and on the bplay betting site, bplay.bet.ar.
Present in various clubs of the Professional Football League, bplay consolidates its position as a leader in the Argentine football market in such a special year.
Claudio Tapia, President of AFA, highlighted: “Since the beginning of this year, the Professional League continues to incorporate top-level sponsors, both national and international companies. We started 2023 with worldwide consideration for having won the World Cup, which also represents a great boost for Argentine football, which we have to know how to capitalize on and take advantage of."
"In recent months we have added several sponsorship agreements to our league and that marks the growth of the tournament and its consolidation as one of the most important leagues in the region and the world, since most of the world champions with our team arose from here. We are very grateful to bplay for joining the Liga de Fútbol Profesional family. This agreement with bplay reinforces the position of our football with the leaders of each industry," added Tapia.
Guillermo Gabella, Director of Affairs of the Boldt Group, commented: “It is a great pride for us to sponsor the AFA Professional Football League and also become in this way the Official Betting House of the Professional Football League. We understand that we arrived at the moment in which we are going to accompany the League of the World Champions."
"Argentine football and the 100% Argentine Betting House, of national capitals, together, will generate an important synergy. Being a partner of the AFA is very important to us and definitely this union between the LPF and bplay will lead to a better proposal for the bettors, content, statistics, information and promotions of all kinds. It is an alliance that will bring benefits to sports betting customers," Gabella completed.
For his part, Leandro Petersen, Marketing and Commercial Manager of AFA, added: “Today we are pleased to announce this commercial agreement with bplay, an Argentine brand with a great reach in our football. bplay's accompaniment to the professional league is a reflection of the work that is carried out day by day in various areas committed to continuing to expand the commercial horizons of our football."
"bplay will be present on all the fields of the Professional Football League and we are proud to be part of this leap in quality. We have more than 10 sponsors in our league, top-level local and international brands, and without a doubt we have a lot of room to continue growing. The Argentine League must consolidate its development as an important global brand and open new markets. Sponsorship agreements help us reinforce that position hand in hand with our commercial partners," explained the executive.
bplay is a 100% Argentinian online gaming and sports betting platform. It is a young, modern and local brand that comes to the market to ‘Encender El Juego’ (Turn on the Game), with an omnichannel proposal, providing services in the online and offline world, guaranteeing a safe and fun game, with responsibility.
bplay is a business unit of Grupo Boldt SA, which is the leading Argentine company in the development of technologies and systems applied to the administration of facilities that require customized solutions given the magnitude of its operations. Its 89 years of experience guarantee maximum reliability throughout the process.
The projects that the company carries out are characterized by being defined with the highest quality and strict standards of transparency required by the industry. This, added to the commitment of its people, guarantees a valuable experience for its clients.
Boldt SA is a company with Argentine capital that integrates the public offering of shares in the Buenos Aires Stock Market, in which bplay has a license to operate in the jurisdictions of the Province of Buenos Aires and the Autonomous City of Buenos Aires, issued by the Lottery of the City of Buenos Aires and Province of Buenos Aires. In addition, it operates in the Province of Santa Fe, Province of Entre Ríos and, soon, in the province of Córdoba.
Source: GMB
