MAR 26 DE NOVIEMBRE DE 2024 - 18:27hs.
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Cuiabá seeks sponsorship agreement with sports betting company

Only Fortaleza and Cuiabá do not have sponsorships from companies linked to sports betting among the Serie A teams of the Brazilian Championship. Cuiabá, playing for the national football elite for the third consecutive year, wants to add the support in the betting sector and has two available and prominent places on its shirt: the lower front and the back.

Last season, the club reached an agreement with Luck.bet, but the bond was not renewed for 2023.

Currently, 10 bookmakers sponsor clubs in Brazil’s first division: Pixbet, Esportes da Sorte, EstrelaBet, Betfair, Betano, Betsson, Parimatch, Dafabet, MrJack.bet and Sportsbet.io.

“We have two prominent spaces on Cuiabá's shirt: the first is under our master sponsorship and the second above the number of athletes,” says Cristiano Dresch, vice-president of Cuiabá.

“The ‘Dourado’ is a traditional club and disputes one of the strongest and most seen national championships in the world. Because of this, we ask for a value that reflects the visibility of the entity,” adds Dresch.

Dozens of sports betting companies contacted the club and discussed the possibility of supporting the most important team in Mato Grosso, but no deal was sealed since the opening of negotiations.

The ‘Dourado’, which seeks to consolidate itself on the national scene and even competed in an international tournament last year, the Copa Sudamericana, imposes a strong dominance at the state level.

Of the last 11 editions of the Mato-Grossense Championship, the team raised nine cups. In addition, he won two Copa Verde titles (2015 and 2019).

Source: GMB