Internacional and bookmaker EstrelaBet launched this Wednesday (8), in celebration of International Women's Day, the campaign "Aposta Nelas" (Bet on them) to reinforce the importance of women's football and draw the attention of fans and sponsors.
“How much would you make betting on games that have already happened?” is Internacional and EstrelaBet's proposal for the campaign, which challenged football fanatics and high rollers to the test.
Worth R$ 10,000 (US$ 1,935), the first question was “Which team was champion of the 2019 Brasileirão in women’s football?”, followed by another with a prize of R$ 30,000 (US$ 5,800) for whoever guessed correctly how many times Internacional was champion of Rio Grande do Sul, adding up the male and female teams.
For bettors to fill their pockets, they asked a R$ 100,000 (US$ 19,350) question: “Who scored the last goal of the 2021 Gaúcho Championship in women’s football?”
As no one got the questions right in the Internacional and EstrelaBet campaign, the result of the prize appears: R$ 0 and the question: “If this number is bad, imagine these. The TV quota for the men's championship is R$ 78 million (US$ 15m) and for the women's there is no contract. The prize pool for the men's championship is 34 times greater than for the women's.”
To change this reality, Internacional and EstrelaBet came together to make a call in support of women's football: “Bet on them. 5% of the amount bet on women's football during the campaign will be used to promote Inter’s women's team.”
“The month of March is, traditionally, a period in which the whole world pays homage, in actions or attitudes, to women. But we must think about what each one is actually doing to accelerate gender equity in all areas. With that in mind, the campaign that will promote the category was born. This is the role of the brands and the people involved so that, in practice, we are closer to the real equity that we so desire,” said Inter’s Executive Director of Marketing, Liana Bazanela.
“If everyone gets involved in this cause, we will certainly intensify the growth of the modality. Thus, we call on the fans to support, even more the ‘Gurias Coloradas’, betting on this idea,” she added.
The campaign was created by the Duuna agency, and will be broadcast on television, radio, digital media, social networks and other points, with the participation of influencers and personalities inside and outside the sport, in addition to the players of the Internacional women's team.
“EstrelaBet believes that the support and sponsorship of women's football is extremely backward and outdated. We know that we cannot change this scenario alone, but we are doing our part. Having found support like that of Internacional in this movement is a source of pride for us, and makes it clear that our partnership goes far beyond the pitch four lines,” said the head of sponsorships at EstrelaBet, Rafael Zanette.
"We hope that this is a first step so that, finally, women's football has the support and visibility it deserves," he concluded.
Source: GMB
