According to the manager of the SAF, responsible for 90% of Cruzeiro's actions, Cruzeiro won the Série B title of the Brasileirão last year and is experiencing a period of resumption in the national football elite after three years playing in the second division of the Brazilian Championship.
“It will be a very challenging stage, I hope to achieve our goals this year and perhaps exceed our expectations. We've done a great job in the market to assemble the team for this year and I'm really happy with what we've achieved. The objective is to go up, conquer space in Serie A and exceed our stipulated internal goals,” said Ronaldo to Betfair.
Ronaldo, who is also an ambassador for Betfair, commented on the master sponsorship agreement signed by the bookmaker with Cruzeiro for the next two seasons. “I love working with Betfair, in addition to being a global leader in its category, I really want to work with everyone in the group, as it is a brand that adds a lot to me and Cruzeiro. I feel enormous pride of this partnership,” analyzed Ronaldo about the deal that, in addition to place the logo in the noblest space of the men's ‘Alviceleste’ shirt, is also present in the upper back part of the women's uniform, in addition to digital assets and innovative deliveries.
In the presentation of the brand as a sponsor of Cruzeiro, Ronaldo described the partnership with Betfair as a mark of the new phase of the club:
“Our plans for Cruzeiro are ambitious, and the arrival of Betfair is undoubtedly a milestone in this new phase. The efficient, responsible and sustainable management work that we proposed when joining the club last year gains even more credibility with this novelty. Having the support of a multinational and publicly traded company at this time is a relevant and deserved vote of confidence in our team. I'm very proud and I'm sure the fans are too."
Ronaldo concludes the exclusive interview by saying that the partnership with the English company is an important step on the way to highlight Cruzeiro on the national scene. “I think it is very important to realize this interest from a large global company, to invest in Brazilian football, to invest in Cruzeiro, where we want to change the culture of Brazilian football. Therefore, to be associated with a large company like Betfair is a reason for great pride.”
Betfair was announced at Cruzeiro on January 28, 2023, in the midst of the club's 102nd anniversary celebrations. The sponsorship contract guarantees brand exposure in all of team's digital media, training uniforms, backdrops, the stadium's prism at home and the logo on the club's official bus.
Cruzeiro in Campeonato Mineiro semifinals
Cruzeiro is classified for the semifinals of the Campeonato Mineiro as leader of group C and will face América Mineiro, this Saturday (11) in Sete Lagoas, for the first game of the semifinals. Betfair calculated the team's odds for this match. Check it out below.
Betfair points out that in the confrontation between Cruzeiro and América, at the Boca do Jacaré stadium, Cabuloso has the advantage in this first match. According to the bookmaker, Cruzeiro has a 41% (2.2 odd) chance of winning the match. The tie is 30% (3.0), against 29% (3.1) for América Mineiro to win.
Leader of group C, Cruzeiro qualified with a campaign of three wins, three draws and two defeats in eight matches. 11 goals were scored by ‘Raposa’ and the team's top scorer so far is striker Bruno Rodrigues, with 4 goals scored, Gilberto and Brandão are sharing the vice-artillery with 3 each.
One of the largest online sports betting providers in the world, Betfair is the official sponsor of the Cruzeiro and Palmeiras teams. The company, founded in London (ING) in 2000, was a pioneer in offering peer-to-peer betting (Betfair Exchange) and manages a complete range of sports betting, entertainment events and online gaming products for more four million customers aged 18 or over worldwide.
Thanks to its state-of-the-art technology, the platform offers a wide catalog of products that allows you to bet with your own odds and odds offered by other users. Betfair is licensed to operate online betting and other gaming in 19 countries including Spain, Italy, Malta, Colombia and Great Britain.
Source: GMB
