MIA® is a multi-touch attribution model of extreme value to marketing and sales teams, enabling a better understanding of the impact of communication investment effectively and immediately, without having to resort to statistical projection models or waiting months or years to collect vast amounts of data.
The tool measures every offline and online media impact, focusing on TV and radio over digital assets. It also simultaneously evaluates the total number of users who interact directly and indirectly with a website or application after seeing an ad, through the cross-referencing of information between the time of the advertisement and the interactions it generates.
According to Slaibe, "MIA® 's algorithm has a highly positive impact on advertising strategies by optimizing the buying process and its implementation, especially in the online gambling sector, an industry that has been growing exponentially in recent years".
She adds: "At Pipol we have been accompanying customers in Latin America to achieve success, making the costly process of managing campaigns more efficient. Our proprietary tool generates a healthy ecosystem between the organic and the invested, between TV and digital, between consumer and brand".
According to the CEO, thanks to MIA®, all campaigns are instantly monitored and improved for better performance. She adds: "Undoubtedly, in the medium and long term, this technology will be a fundamental tool for the optimization of marketing budgets for online gambling and e-commerce companies".
At Pipol, we relish the challenge of maximizing advertising investments with the best tool in the region, which mixes the use of technology, reading millions of records, with business intelligence to achieve a correct interpretation of what it yields.
About Pipol
Founded in 2019, with a portfolio of more than 15 clients, Pipol is the only leading communications agency in Latin America in the gambling industry, based 100% on technology. At Pipol, we are able to make the best decisions about campaign performance in real time.
For more information, contact [email protected]
Source: GMB
