Once again the Aposta Ganha website innovated during the Carioca Championship final this weekend, which once again put the two main clubs in Rio de Janeiro face to face.
For the match between Flamengo and Fluminense, the Group placed several buses on the streets, enveloped with the image of influencers and the star Petkovic, illuminated with LEDs, which circulated between the neighborhood of Glória and Maracanã, stage of the grand finale.
The result may not have been to the liking of Flamengo, who had taken the lead in the first match (2 x 0), and Fluminense was crowned champion in a resounding and indisputable comeback, beating its rival by 4 x 1.
The action was developed by Itabus, a company specializing in busdoor media with 20 years of experience in the Rio de Janeiro market, and caused a great marketing impact throughout the city by taking advantage of the rivalry between the two clubs.
“Have you ever imagined more than 60 meters of media, a real panel on wheels during the Carioca Championship final?”, was the company's question when betting on the action.
The motorcade buses had the desired reach and gathered thousands of people around the vehicles both for its beauty and innovation, “impossible to miss”, in the words of Itabus. In the initial survey of Aposta Ganha and Itabus, the action reached more than 65 thousand people this Sunday (9), during the Cariocão final.
“Our special projects aim to bring our partners a different and ideal experience to impact their audience, providing visibility for the brand. And then, did you feel the impact?”, asked the company on its social networks.
On buses, the invitation “Personalize your bet and boost your game” was the motto of Aposta Ganha in the campaign.
Satisfied with the result, the company has already informed GMB that new actions will come as soon as the Brasileirão 2023 kicks-off this weekend, when the now champion Fluminense faces América-MG, in Belo Horizonte, and Palmeiras, which won the Paulistão faces Cuiabá in São Paulo.
Source: GMB
