Blaze, the online betting site and sponsor of the PSG star, is not recognized to operate in France. Recently, the Brazilian even lost 1 million euros in gambling promoted by the partnership. The fact was a marketing action between the brand and Neymar.
France’s National Gambling Authority (ANJ) understands that promoting gambling advertising is harmful to viewers. In analysis, the player's comments about their victories and defeats in gaming serve as a stimulus for people to want to play on the platform.
Investigations still do not know whether Neymar broadcast the game directly from Brazil or France. During the live he speaks only in Portuguese and makes no reference to France. He was online for about an hour, before he lost the large amount of money.
Advertising for the number 10 jersey of the Brazilian National Team is not seen with good eyes by the ANJ, which seeks to regulate and combat this online betting market. Even so, the star continues as a partner of Blaze and performing lives betting large amounts of money on the site.
Source: GMB
