With the partnership renewal, the exclusive freeroll ensures that the top 100 finishers can also get bonuses on FURIA products and vouchers, as well as tickets to PokerStars online tournaments.
“The partnership with PokerStars has been very important for the evolution of FURIA. We know there's a lot of synergy between our brands, as well as a commitment to providing great entertainment to our communities and helping them achieve their ambitions. Poker, an original eSport, can teach you how to make decisions under pressure and analyze human behavior, which is critical for athletes to succeed,” said André Akkari, co-founder and co-CEO of FURIA and PokerStars Ambassador.
“As we move into the next year of our partnership, our fans can expect an explosion in terms of new activities. We are preparing activations with great idols, a powerful educational concept and offering Brazilians the opportunity to play poker in innovative environments, with fantastic people. A lot will happen in 2023, I'm in! And you?” added Akkari.
Rebecca McAdam Willetts, director of partnerships at PokerStars, reinforced her satisfaction with the renewed agreement. “We are delighted to not only continue our partnership with FURIA, but to take it to the next level, bringing our thriving and vibrant communities together in ways we've never done before. With so many characteristics, journeys and challenges in common and a great sense of community in poker and eSports, the partnership is perfect for both brands.”
“There is great excitement at PokerStars to offer players and fans incredible prizes, experiences and opportunities through this union in the coming months.”
PokerStars operates the world's most popular online poker sites, serving the global poker community. Since it launched in 2001, PokerStars has become the top choice for players around the world, with more daily tournaments than anywhere else and the best online security. More than 200 billion hands have been dealt on PokerStars, more than any other site.
PokerStars is owned by Flutter Entertainment.
FURIA is one of the most important esports organizations in the world. Founded in 2017 by André Akkari, Jaime Pádua and Cris Guedes, FURIA competes for the main eSports titles and leagues in the world, but wants much more than competitive success: it seeks to become a sociocultural movement that positively impacts the contexts in which it operates.
Currently, it has structures in Brazil, the United States and Malta, which support its pillars of action: performance, lifestyle, content, business, technology and social.
Source: GMB
