Better Collective is a global sports betting media group that develops digital platforms for betting tips, information from sportsbooks and iGaming communities. In 2022, the company managed to send 1.7 million new customers to sportsbooks around the world. After securing a leading position in Europe and North America, they are now targeting Latin America.
Hovmand-Stilling has extensive experience of 19 years in the media with editorial and executive management positions within the digital media industry, and living in different parts of Europe.
The executive joined Better Collective in 2018 as Group Media Sites Director. He went through various roles and before accepting the challenge of moving to South America; he was VP Group Media & Commercial Sites where he was in charge of closing strategic deals with world class media such as the New York Post, The Daily Telegraph, Sport1 and Goal.com, among others.
“I am thrilled to announce that I have accepted a new challenge within Better Collective. Along with my wonderful family I have relocated to South America (Rio de Janeiro) where I will help grow a new branch of the BC family in the years to come,” commented the executive on social networks.
As Games Magazine Brasil anticipated, Better Collective decided to make a name for itself in Latin America and chose Brazil for its landing. The company is about to open its first office in Rio de Janeiro and the chance to set up another in São Paulo appears is also in the plans.
Hovmand-Stilling's idea is to recruit the best local resources so that that office has extensive experience and knowledge of the region. “We want to work with the best local talent in each market. We want an organization that can prosper in the long term and that is not achieved simply by bringing a team from Europe or the United States,” explains the executive.
The company's plans in Brazil are extremely ambitious and include the hiring of a large team of employees for the Rio de Janeiro office, who will work on the development of local projects in Portuguese, as well as tasks corresponding to the versions of Better Collective aimed at the Spanish-speaking Latin American market.
For now, some positions already have their own names and the company is starting to hire Brazilians. Marina Leiria is the new senior human resources manager, while Diana Figueiredo will lead the Media Partnerships Brazil team. She has been with Better Collective for four years and has worked as a project manager for specialist sites in Paris, France.
Hovmand-Stilling moved to Rio de Janeiro almost a month ago with his entire family in a resounding change of life but at the same time a challenging adventure: “LatAm is going to be one of the most exciting regions in our industry in the next two years. With the upcoming regulation of sports betting in Brazil and greater maturity in other markets, I am sure that the bases to scale our business are there, and at the same time bring the values of Better Collective to our partners and also to users.”
With a vision to become the leading digital sports media group, Better Collective owns and operates international and local sports media and communities that aim to make sports entertainment sustainable and fun.
Through its online media, the Group delivers top-notch content, data insights, betting tips and educational tools to sports enthusiasts around the world. Headquartered in Copenhagen, Denmark, and listed on Nasdaq Stockholm (BETCO), Better Collective's portfolio includes Action Network, VegasInsider.com, HLTV.org, FUTBIN.com and betsexpert.com.
Better Collective is headquartered in Denmark and the Group employs over 900 dedicated staff worldwide. The office in Rio de Janeiro becomes one of the 20 that the company has around the globe. Its units are based in Amsterdam, Athens, Belgrade, Copenhagen, Fort Lauderdale, Groningen, Kraków, Lisbon, Lódz, London, Nashville, New York, Niš, Ontario, Paris, Romania (remote), Stockholm, Thessaloniki and Vienna.
In 2018, Better Collective was listed on Nasdaq Stockholm (BETCO). Its mission is to make sports entertainment more engaging and fun. The company wants to ensure that users are better suited to navigate the iGaming world.
Source: GMB
