At the exhibition, top executives and industry players will meet to build and strengthen relationships while sharing news and showcasing the launch of their latest products and services.
Diego Fernandez, AdTech Director of Pipol, Latin America's leading agency in the gambling industry for more than 20 years, will make a presentation entitled "How to control and maximize 100% of media investment in real time, using MIA®", on Thursday 20 at 3:10 pm.
Fernandez recently shared some details about his talk. "We will outline the impressive growth of the betting, casino and lottery markets in major countries in Latin America in 2022, with supporting facts and figures, and go over scenario projections for 2023."
"Pipol has a huge opportunity to accompany the players arriving in the region, especially since roughly 70% of advertising campaigns are not measured or audited. Along those lines, we will show how MIA®, our flagship tool based on Artificial Intelligence, is the perfect solution for companies in the sector that want to maximize their investment in advertising campaigns, creating a positive impact on business results," he added.
“We invite all those interested in participating in the exhibition to register by clicking here. It is with great pride that Pipol shares the news on MIA®, the very best tool for controlling, connecting and optimizing 100% of media,” says the company.
About Pipol
Founded in 2019, with a portfolio of more than 15 clients, Pipol is the only leading communications agency in Latin America in the gambling industry, based 100% on technology. “At Pipol, we are able to make the best decisions about campaign performance in real time,” the firm states.
For more information, contact the company at [email protected]
Source: GMB
