MIÉ 18 DE SEPTIEMBRE DE 2024 - 22:38hs.
US$6 million over the next 3 years

Ceará expands contract with EstrelaBet, secures its biggest ever main sponsorship deal

The partnership between EstrelaBet and Ceará has reached a new chapter this week. The company, which already had its logo on the sleeves of the professional team's jersey and the women's team's main sponsorship, will now occupy the 'prime spot' on the club's jersey, making it the biggest sponsorship deal in ‘Vozão's’ history. Over the next three years, the deal between the parties will amount to around R$30 million (US$6m).

The ‘People's Team’ already had the company's logo on the sleeves of its jersey and on the women's team's main sponsorship. Now, it will be displayed on the central bar of the jersey until April 2026.

Ceará and EstrelaBet signed their first agreement in January of this year and have now expanded its scope and duration until April 2026.

In addition to displaying the logo on the jersey, the company will also carry out various activities with Ceará fans, including during the launch of the new sponsorship deal and the first match of the Copa do Nordeste final, which takes place this Wednesday (April 19).

"Having EstrelaBet with us and extending this partnership brings us great joy. It shows the strength of our jersey in the national scene and how our partnership is growing, and the most important thing is that we are growing together, with much more room to work towards even more success every day," highlighted Ceará's President, João Paulo Silva.

"This is just the beginning of a great story between the two parties. We believe a lot in the competence of this management team and the club's fanbase. We are very happy to partner with a giant of the Northeast. The Alvinegra nation can prepare itself, as we are planning a series of actions with the club," also commented Rafael Zanette, Head of Sponsorships at EstrelaBet.

Source: GMB