During the “Methods of Payment” lecture that took place on the first day of SAGSE Latam 2023, Leonardo Baptista, CEO of Pay4Fun, presented participants with the current panorama of the sports betting sector in Brazil, awaiting regulation, and about the approved legal framework in the Chamber of Deputies in 2022 that legalized all other gaming verticals.
In relation to the regulation of sports betting in the country, Baptista states that it is very close to becoming a reality. “And I'm sure that later this year the other gaming verticals will also be approved in the Senate."
He highlighted the importance of providing safe and reliable payment systems for the evolution of gaming. Baptista mentioned the current forms of financial transfers available in Brazil, which have many peculiarities due to the numerous options, such as boleto, TED and PIX and assured that “a safe and agile payment method, which meets the expectations of users, is the backbone of a strong and reliable sector.”
For him, it is essential that companies adopt the best practices adopted in the world and that they comply with the legislation where they operate. “In the case of Pay4Fun, we are a company authorized by the Central Bank, which gives full legitimacy to our operations in the market and guarantees to bettors,” guaranteed the executive.
“Today Brazil has one of the most advanced banking systems in the world. Currently, 90% of bank transfers on gaming and betting sites take place through PIX, given its agility, which guarantees an excellent user experience,” he commented.
About the typical Brazilian player, P4F’s CEO informed that he has an average ticket of US$ 50 per month and usually uses three sites for his bets. “Through a reliable payment method like ours, it has all the support for agile operations.”
According to him, Pa4Fun offers secure and confidential data processing and efficient validations to ensure that the player is himself.
“All of our tools also take into account the fight against money laundering. Our offer completes systems that also protect operators against the practice of abuse of bonuses by users who try to practice this type of action,” concluded Baptista.
Source: GMB
