In addition, advertising by companies in the segment on radio, open television and static exposure on billboards will also be prohibited in the country. In this case, already from this year. However, betting platforms will continue to be able to advertise on the internet, through social networks, and on closed television channels, under limited conditions.
“Publicity is needed to make known the legal offer of online gambling, so that people do not gamble illegally. At the same time, as a government, we also have a duty to protect vulnerable groups from the risks of online gambling. With this ban, vulnerable groups, especially young people, are less exposed to these advertisements and we limit the temptation to start risky games,” commented Franc Weerwind, Minister of Legal Protection of the Netherland.
With that, the Dutch government's ban is much tougher than the one that will be activated by the Premier League in UK, which will ban the presence of companies in the sector in the master uniforms from the end of the 2025/2026 season.
It is worth mentioning that in the Eredivisie, the Dutch first division, some teams promote betting platforms on their uniforms, such as AZ Alkmaar (Kansino), Fortuna Sittard and FC Volendam (BetCity), The case of Ajax, with Unibet, does not involve its uniform.
Source: GMB
