Fernández stated that the reception of the conference was very positive: "We were able to show the extraordinary growth that the sector of gaming, casinos and digital lotteries is experiencing all over the world, especially in Latin America, where sporting events are the ones that receive the most advertising investments.”
He added: "In this context, what is striking is that more than 70% of offline advertising is neither measured nor audited. In digital, in turn, measurement is still limited."
Fernández believes that this panorama represents a great opportunity for brands that want to measure, control and attribute their advertising campaigns more efficiently.
"For this reason, the Pipol team created MIA®, the only artificial intelligence tool certified under the ISO 270001 standard, capable of auditing, attributing and optimizing communication campaigns in real time, 24/7".
This is how the conference participants understood how MIA® manages to audit and attribute 100% of the activity of gambling companies' brands in offline and digital media and, thus, maximize their performance, without neglecting the behavior of the competition.
In summary, SAGSE Latam represented a great opportunity for Pipol to get closer to the most important leaders in the gambling sector and, mainly, to present MIA®, its exclusive technology tool that allows the optimization of offline and online media buying in real time, with digital analysis methodologies, ensuring business results in a single analysis/evaluation model.
About Pipol
Born in 2019, and with a portfolio of more than 15 clients, Pipol is the only leading communication agency in Latin America in the gambling industry, based 100% on technology. In this way, it is able to make the best decisions about the performance of campaigns in real time.
For more information, contact [email protected]
Source. GMB
