Launched in 2021, B1BET has been gaining an important share of the Brazilian sports betting market and, according to the company's head of marketing Zé Vasconcelos, part of its success is due to various partnerships and sponsorships.
The company was the only bookmaker to sponsor Liga/SP in the 2023 carnival, alongside major brands. With the naming right of the “Avenida” box, B1BET was one of the sensations of the carnival at the Sambadrome in São Paulo.
In addition to being the sponsor of TV Cultura, in the Resenha Santista show, and Rádio Transamérica, leader in sports content audience, the brand is positioned in the market in order to accelerate growth and bring well-known voices in football such as Eder Luis, announcer of radio for over 30 years.
B1BET wants to offer a unique experience in the world of betting and, according to Zé Vasconcelos, deliver a wide variety of markets beyond the world of sports, with great differentials for knowing the Brazilian public, working very closely with the customer.
“We are creating actions not only for the valuation of the brand and positioning, but also for being remembered for the competence in serving and relating, through attitudes of value with our target. With that we will distance ourselves from the adventurers. B1BET will be number 1 in Brazil in less than two years,” explains the head of marketing.
The more aggressive marketing positioning ensures that the company can grow exponentially, relying on partnerships and retaining users. “B1 is more than a betting company. We provide an experience of recognition, where the user can feel safe to take big leaps and achieve enormous achievements with us,” concludes Zé Vasconcelos.
Source: GMB
