In the first video, Seu Adalberto acts with Bruno Formiga, digital content creator and Pagbet ambassador since September last year. Irreverently, the doorman asks Formiga for guesses to place his bets, but he doesn't have time to answer. And he reinforces the message “if the guess is good, it will be good at Pagbet. You’re right, it’s paid.”
The next videos, which will be shown throughout the year, will show the doorman experiencing new scenes with the Pernambuco comedian Galo Cego, the digital influencer Tati Lobão and the journalist Fred Caldeira.
The entire campaign is being created by Lean Agência and is directed by Ian SBF, one of the founders of Porta dos Fundos. A building in Copacabana, in the South Zone of Rio de Janeiro, is used as the setting for the shootings.
“Seu Adalberto is the typical Brazilian doorman. He has charisma, is good at talking and is passionate about sports, especially football. The purpose of the campaign is to speak to different audiences, from all over the country, especially people who already have some experience in sports betting,” says Newton de Oliveira Neto, CMO of the NSX Group.
With nationwide coverage, the new Pagbet campaign will be broadcast on social media, outdoor media and TV channels.
A member of the NSX Group, BetTech that revolutionized the Brazilian sports betting market based on a unique ecosystem with technological solutions, strategic marketing, content, exclusive services and many successful cases, Pagbet is considered the safest and fastest bet in the country.
The platform’s concept is “if the guess is good, go to Pagbet.” It is an official sponsor of Sampaio Corrêa Futebol Clube, União e Força Futebol Clube, Associação Desportiva Confiança, Club Sportivo Sergipe, Agremiação Sportiva Arapiraquense and Cruzeiro Esporte Clube.
Recently, the company also announced its support for Paquetá Gaming, the Counter-Strike (CS) organization of football player Lucas Paquetá.
Source: GMB
