EstrelaBet and DRUID Creative Gaming have just signed a contract for the agency to take care of the bookmaker's communication and branding. The beginning of the partnership coincides with a moment of growth for EstrelaBet and the need for more consistent work, in order to boost the firm's presence in the disputed segment of electronic games, which had a great rise in the last year, becoming one of the main advertisers in the market.
According to a study by Fact.MR, the sports betting industry should increase by an average of 10.3% by 2032, totaling its value at around US$ 225 billion globally, with R$ 7 billion (US$ 1.4b) moved in Brazil alone.
And, proving this increase, a survey released in the first quarter of this year by Ibope Repucom points to a 45% growth in sponsorships by bookmakers in football team uniforms in 2022, compared to 2021.
Faced with this latent scenario and after working on the launch of the brand's new exclusive game – Stelar – DRUID strengthened the relationship and won the advertising account for EstrelaBet – where it will be the full strategy, media and creation agency for the brand's campaigns and to enhance the difference of the company in the competition.
“We are very happy with the arrival of EstrelaBet. It is an extremely modern company focused on results and impact generation, connecting very well with DRUID's DNA of innovation and the search for new connections between brands and consumers," explains Claudio Lima, CEO of DRUID.
“EstrelaBet is on the rise and accelerating faster and faster. With this, we seek to build brand solidity, creating a closer and more trusting relationship with our users. We chose DRUID because we saw a partner that understands our consumer and delivers a very high level of innovation and creativity, combined with the speed that our market demands,” comments Renan Cavalcanti, CMO and CXO at EstrelaBet.
The agency is already working on a new institutional campaign for EstrelaBet, which will be launched next month.
Source: Grandes Nomes da Propaganda
