“Tardezinha” project marks Betnacional expansion of sponsorships and marketing activations

All strategies, both sponsorship and marketing activations, are being designed by Lean Agência, house of the NSX Group. “The concept of ‘Tardezinha’ has total synergy with our brand. We want more and more to look at segments that go beyond the sport itself and that at the same time involve the sporting lifestyle. We are very excited about the development of this project focused on the brand experience and with national coverage”, comments Newton de Oliveira Neto, CMO of the NSX Group, BetTech of Betnacional.

“We carried out an extensive study of each square to develop strategies. We will have promotional campaigns around the event since the previous weeks, through actions in bars and samba strongholds,” adds the executive.
 

Among the actions planned in “Tardezinha” are:

• Betnacional + Tardezinha enveloped bus to take a team of Betnacional influencers to the event, including warm-up with on-board service and samba percussionists.
   
• Betnacional team to welcome the public, inviting them to brand activations and distributing gifts, such as sunglasses and hats.
   
• “Quiz Betnacional” space with totems for people to carry out challenges simulating bets. It also includes a rest area, an instagrammable space and a team with gifts. Participants compete for the Betnacional Passport + Tardezinha (the person and two friends can go to another edition of Tardezinha with everything paid).
   
• “Esquenta Betnacional” stage, with its own programming, is the main space of the sports betting house. In each edition a special guest will perform, before Thiaguinho's show. It is the first time in the history of the event that there will be a second stage.
   
• Video 360º Bet, at the Espaço Betnacional stand, with 360º photo machines simulating various spaces, including the official stage.
   
• “Momento Betnacional”, with brand activation, during the presentation of the song “Vencedor”, written by Thiaguinho.

Initiated in Rio de Janeiro, on April 1st, the 2023 “Tardezinha” tour will pass through several Brazilian cities throughout this year, including Vitória (ES), Teresina (PI), Maceió (AL), Curitiba (PR), Fortaleza (CE), Recife (PE), Belém (PA), Niterói (RJ), São Luís (MA), Campinas (SP), Brasília (DF), Belo Horizonte (MG), Campo Grande (MS), Manaus (AM), Natal (RN), Londrina (PR), Florianópolis (SC), Goiânia (GO), São Paulo (SP) ), Cuiabá (MT), Salvador (BA), Porto Alegre (RS), Ribeirão Preto (SP) and João Pessoa (PB).

Two international presentations are also scheduled in June: in Miami (USA) and Lisbon (Portugal). Each edition gathers from 15 thousand to 80 thousand people.

A member of the NSX Group, BetTech that revolutionized the Brazilian sports betting market based on a unique ecosystem with technological solutions, strategic marketing, content, exclusive services and many successful cases, Betnacional follows the concept of “Bet for Brazilians” with the fastest service in the country when making withdrawals and deposits through PIX.

Currently, the sports betting site sponsors the Náutico, Sport, Santa Cruz, Vitória, Ferroviária, Remo and Paysandu teams and the eSports organizations FURIA, O Plano and B4 Esports. Its ambassadors are players and former players Vini Jr., Vagner Love, Hernanes, Donizete Pantera, Manoel Tobias, Jean Carlos, Givanildo Oliveira, Sheilla Castro and Natalia Guitler.

In stadiums, Betnacional has its brand displayed on advertising boards for games in different state championships and is a sponsor of Futebol 2023 on Rede Globo, in addition to holding the naming rights of 2023 Rio de Janeiro state’s championship.

Source: GMB