Continuing with its commitment to supporting football and expanding its visibility in the Brazilian market, the sportsbook Esportes da Sorte has just signed a commitment with Manaus, a club that competes in Series C of the Brazilian Championship.
The company had already been carrying out several actions in the Amazonian market and was already looking for a club that had the same vocation for seriousness and commitment as the bookmaker. By announcing five new reinforcements for the team, Manaus took the opportunity to publicize the new sponsor.
In football, Esportes da Sorte already sponsors ten Brazilian clubs: Athletico Paranaense, Bahia, Goiás and Grêmio, in Series A of the Brazilian Championship; ABC-RN, Guarani-SP, Londrina-PR, Novorizontino-SP and Vila Nova-GO, in Series B; and América-RN, which, like Manaus, will compete in Series C in 2023.
It also sponsors the Flamengo eSports team, it is an official partner of the Campeonato Paulista and the Gaúcho Série A2, and was the main sponsor of the Copa São Paulo de Futebol Júnior this year.
In 2023, the platform became the official sponsor of Big Brother Brasil, being the first and only bookmaker to be linked to the main entertainment show on Brazilian television, and will also be one of the six partner companies of TV Globo in the Copa Libertadores this year.
Esportes da Sorte also invests in entertainment, with partnerships with actor and digital influencer Carlinhos Maia, with surfer and former BBB Pedro Scooby, influencer Virginia and Dra Deolane Bezerra, and singer Zé Felipe. The bookmaker is also an advertiser in FIFA competitions on Cazé TV, by youtuber Casimiro Miguel, and at Estúdios Flow, the largest podcast network in Brazil, with exposure on Flow Sport Club, Flow Games and Flow Podcast.
The company maintains commercials and advertising on sports channels such as SporTV and was a partner in some important events, including the Carnival in São Paulo, Rio de Janeiro, Minas Gerais, Salvador and Recife, and Farofa by GKay.
Source: GMB
