The opening ceremony featured a light show, banners with the shields of the teams participating in the 2023 Copa Nordeste (Northeast Cup) and flags of the clubs that played in the final. During halftime, the “Love Betnacional” camera excited the crowd by showing couples present at the stadium on the big screen. The actions were created by Lean Agência in partnership with the Carvalheira group.
After Ceará was consecrated champion of the tournament for the third time, the public enjoyed a pocket show by the singer from Pernambuco João Gomes, one of the main names today in the piseiro and forró genres. The artist sang three songs – “Eu Tem a Senha”, “Dengo” and “Meu Pedaço de Pecado” – alongside a pair of dancers with costumes that made references to cangaço.
At the end of the show, former athletes Neto Baiano and Magno Alves entered the pitch with the Copa do Nordeste trophy in their hands. In the stands, more than 26,000 fans celebrated with lights and flags. “The Copa do Nordeste has an inexplicable energy. We at Betnacional are proud of this moment. It was a very special final that exceeded our expectations,” comments Newton de Oliveira Neto, CMO of the NSX Group.
A member of the NSX Group, BetTech that revolutionized the Brazilian sports betting market based on a unique ecosystem with technological solutions, strategic marketing, content, exclusive services and many successful cases, Betnacional follows the concept of being the “Bet for Brazilians” with the fastest service in the country when making withdrawals and deposits through PIX.
Currently, the sports betting site sponsors the Náutico, Sport, Santa Cruz, Vitória, Ferroviária, Remo and Paysandu teams and the eSports organizations FURIA, O Plano and B4 Esports. Its ambassadors are players and former players Vini Jr., Vagner Love, Hernanes, Donizete Pantera, Manoel Tobias, Jean Carlos, Givanildo Oliveira, Sheilla Castro and Natalia Guitler.
In stadiums, Betnacional has its brand displayed on advertising boards for games in different state championships and is a sponsor of Futebol 2023 on Rede Globo, in addition to holding the naming rights of the 2023 Rio de Janeiro state championship.
Source: GMB
