After a brief welcome speech from Zimpler’s Co-founder Johan Friis and Head of iGaming Rhi Burns, the guests were taken through the gates to begin their journey in the club, which was divided into thematic areas, reminiscent of Brazil.
“Brazil is a super exciting market for the iGaming industry in many ways,” said Burns. “First of all, it’s a sizable market, capable of producing large numbers of consumers just from tapping into a small portion of the total target population. Secondly, it’s an emerging market. The push towards digital payments during the pandemic means it's easier than ever to reach players with deposit and payout options. Digital payments can also help to address security of payments and the threat of fraud. Thirdly, with the Brazilian government about to regulate the market, the clear guidelines and fiscal measures will attract investors and develop the local economy.”
In 2020, the Central Bank of Brazil launched Pix, an instant payment platform which enables the quick execution of payments and transfers. Today, the system is ubiquitous and therefore required to carry out online transactions. Even though the pace of e-commerce adoption has been rapid in Brazil, a study by Zimpler revealed that 47% of online shoppers in the country abort purchasing because of issues with the processing of e-commerce payments.
Last week Zimpler joined forces with Business Sweden in the Swedish Pavilion at Web Summit Rio. It was a meeting plenty of potential customers and partners. Company had the opportunity to present Zimpler, its ambitions in the region, and the strong focus on compliance and AML, which is at the heart of everything they do.
Zimpler’s aim is therefore to reduce any friction that may cause businesses to lose clients, and is doing so by integrating with Pix, through third-party providers authorized to operate in accordance with the rules and regulations established by the Central Bank of Brazil, to allow instant settlement with the retailers and reduce the current 10-15 steps payment flow by half – something that directly influences conversion rates and customer loyalty
“There are a number of Pix providers in Brazil. Finding the right one can seem like a huge task, but Zimpler is a great way for European companies to enter this exciting market. We already handle money transfers with Latin America so, whether you are a locally based operator or someone looking to expand into Brazil, we can offer something unique. The fact that we provide services such as Know Your Customer, custom branding and Anti Money Laundering monitoring, means that we are considerably faster, safer and more flexible than all other options on the market,” said Rhi Burns.
Zimpler was founded in Sweden in 2012 and provides tailored solutions for seamless and secure account-to-account payments for both B2C and B2B. With offices in Sweden, Malta and Brazil, Zimpler’s solutions are live across Europe and Latin America with ambitious expansion plans ahead. With the sight set on the global stage, Zimpler is on a mission to be the universal way to pay and get paid.
Source: GMB
