The affection for mothers led Esportes da Sorte to create an action in celebration of their day in Brazil, this Sunday (14). The activation, which takes the name "My Mother is Much More Than a Mother", will start with a contest on the clubs' social networks, in which followers must comment on the campaign post an unforgettable moment with their mother and their club.
Users who have comments with the most likes will win tickets to watch their teams' games, this May 13th or 14th, inside the Esportes da Sorte special box. Winners will also receive an official heart team shirt.
In addition, some players will enter the field with personalized shirts, stamping the name of the campaign before the match.
“We were very happy to carry out this action with the clubs we sponsor. In these special activations, our main objective is to engage and bring the relationship closer between the fans and the sponsor," says Ícaro Quinteiro, Chief Marketing Officer (CMO) of Esportes da Sorte.
"We know that the fans are the main asset of the teams and that is why we think of them with such care" , he added.
Source: GMB
