In the first week of May, the seventh race of the “Reality Influencer of the Future” was held in the city of Paraupebas (PA), which was sponsored by BB Marketing and the sports betting house Braxbet.
The initiative is a social action aimed at encouraging young people to consciously use internet resources and showing that much more than making publicity through the networks, and thereby gaining a legion of followers, it is also important to show that they are responsible for production and generation of relevant content to help and positively interfere with the issues that most interest the community.
According to Mateus Lemos, owner of BB Marketing, an advertising and marketing agency for several sports betting platforms, 'Reality Influencer do Futuro' is a project that aims to unite entertainment, influence and creativity among young people.
For the BB Marketing executive, “’Reality’ achieved its goal and also started other social projects that will now be implemented in various communities.”
The event was attended by 20 participants who took several digital tests for 30 days, with the final taking place in person. The organization had several sponsors, including Braxbet, which proposed the creation of a “trend” and in the digital environment it names the contents that reach great popularity in social networks, as in the case of Instagram, for example.
This stage of the ‘Reality Influencer of the Future’ test was aimed at provoking the creation of social actions in local communities. Representatives from more than 10 municipalities participated.
For companies like Braxbet, which encourages the digital presence of young people, creativity and social actions, “the ‘Reality Influencer of the Future’ is an opportunity to help communities with purposeful actions and to bring more knowledge and learning about the digital world.”
Source: GMB
