MAR 26 DE NOVIEMBRE DE 2024 - 13:44hs.
In London

UEFA, Chelsea and City Group visited Genius Sports office to learn on new pro-Integrity technologies

Professionals from the City Football Group (owners of Manchester City and other clubs), Chelsea Football Club, UEFA and other European entities visited the Genius Sports office in London, to learn more about the technology advances and services in favor of the company's Sporting Integrity market leader, in partnership with Clue Software.

Football clubs City and Chelsea, as well as UEFA and other sporting bodies, visited Genius Sports' London office to discuss integrity, monitoring and technologies involved in combating match-fixing.

“When we talk about cooperation, monitoring, technology and education as pillars in the fight against match-fixing, this is how we imagine clubs, federations, bookmakers, government and the competent bodies acting together,” highlights Gulherme Buso, LatAm business development manager from Genius Sports.
 


He mentions this union visualizing what is currently happening in the Brazilian sports betting market, full of accusations of manipulation of results in the Brasileirão. The company has collaborated with discussions in pursuit of integrity both with government agencies and with sports betting operators, in order to contribute to the improvement of actions in the fight against illegal practices.

“For this reason, ABRADIE (Brazilian Association for the Defense of the Integrity of Sport) plays a fundamental role in protecting sport against match-fixing, as it unites the main stakeholders of national sport to work together, sharing information, technology, good practices working for market education,” he says.

Genius Sports is the global leader in sports data, technology and integrity services. The organization provides anti-corruption solutions to some of the world's largest sporting governing bodies, including the Premier League, Superliga Argentina, PGA TOUR and the German Football Association, among others.

The company provides advice, risk assessments, education seminars and betting monitoring technology that protects sport from the threats of gambling and betting-related corruption.

Its Integrity Services enable the sport to understand and manage betting on its competitions while creating an integrity-driven ecosystem that is fair to partners, players and fans.

Source: GMB