Angelo Alberoni has 15 years of experience in the Brazilian iGaming market, working for several international companies operating in the country, and having recently performed the same role at Betsson. He is also a founding member of the Brazilian Sports Betting Association – ABAESP.
The executive has worked at Betsson, Betcris and Betmotion among others. He holds university studies in Business Administration and Sports Entities Management.
At Novibet, his role will be to intelligently position the brand, identifying the best opportunities and offering security and entertainment to Brazilian bettors.
Recently, Novibet stepped on the Brazilian market with more than relevant news. First, it became Fortaleza's master sponsor until 2024, in the biggest contract in the club's history. Although the official figures were not informed, the agreement would be R$ 40 million (US$ 8m) for two seasons.
In addition to display its logo on the noblest space of the jersey, Novibet prints the brand on the sleeve and shorts of the ‘Tricolor de Aço’. The agreement also includes digital deliveries of the brand on ‘Leão's’ social networks, promotion at Arena Castelão in Brazilian Championship games and other exclusive activations.
The sponsorship of Fortaleza was Novibet's first step within its expansion strategy in South America. After the agreement with the club, the company signed a contract with Chilean star Arturo Vidal. In an unprecedented agreement, the Flamengo midfielder is Novibet's first global ambassador.
Alberoni will seek to consolidate the work of the international brand, focusing on the local market and with the objective of reinforcing its presence in Brazil through sponsorships, important ambassadors and other Novibet actions.
Headquartered in Europe, Novibet is a GameTech company that operates in the following countries: Greece, Ireland, Italy, Malta, Mexico and Brazil. The company has been committed to providing the best sports betting and gaming experience to an ever-expanding customer base since 2010.
Novibet has its own betting platform that integrates the main official data providers; its own algorithms generating an extensive betting offer that includes In Play and Minute markets; Automatic and Hybrid Cash-Out options; fast settlement of bets; and unparalleled excitement for sports enthusiasts.
As an innovative and adaptable operator, Novibet has a product offering that is constantly evolving to meet and exceed existing and future trends.
In close partnership with Microsoft, Novibet is fully hosted on the Azure Cloud, providing scalability, high availability, relevance and economies of scale unmatched in the industry.
The company is authorized and regulated by HGC, MGA, ADM and the Irish Income Commissioners.
Source: GMB
