FBMDS: 5 tips on how to lead innovation in the casino industry with game art

No one can deny that operating in the online casino industry has its challenges. In this article, we tell you all about how you can take your business to the next level using creativity. Keep reading to learn more!

What is Game Art?

First things first: it is vital for you to understand the importance of Game Art in making your products more attractive to your target audiences.

In simple terms, Game Art is everything a player can see while playing a game, for example:

• Concepts – the first sketches for all game assets
• Characters – personalities that give life to the game
• Environments – the art surrounding the game world
• 3D models - giving texture and depth to game elements
• 2D and 3D animations – giving motion to game creatures and objects
• Visual effects – animations in elements other than objects and characters
• Lighting – using color, shadow, and light to create the perfect gaming experience.

Guide to make your casino business grow with creativity

Selecting the best casino game for your operation might not be an easy task between the endless options available. Here’s a small tip: look for products that are immersive, engaging and appealing to your target audiences as they will most like stand-out from the crowd.

We’ve gathered a few suggestions that will help you plan a strategic approach to your casino gaming collection, generate impressive results and collect big wins. Let’s dive into it:

Know your market well

Before even starting to select which casino games you want for your online gaming website, you must know your audience really well. If you don’t know your website visitors’ habits and interests, you might end up betting on games that don’t attract customers and, most importantly, that don’t make them stay.

Get real insights of your online casino users. These questions will help you segment your audience and select the best casino games:

• Where are they located?
• What is the culture and history behind that market?
• What are their gaming habits?
• Are they risk takers or are they there for the gaming experience?
• Are they high or low betters?
• Do they prefer slots, video bingo, table games, crash games or any other category?
• How many times do they visit your website a day, a week or a month?
• How long do they stay playing?

As you can see, gathering all this player criteria will help you channel your business efforts towards a more detailed and though-out gaming collection.

Bet on online casino games that meet your target

Now that you know your audience well, it’s time to start searching for the best games. You might want to choose products with localized themes, according to market specificities and traditions, games that offer immersive gaming experiences or with high paying features.

Customer satisfaction is everything in your online operation, so this will help you position your business in players’ minds as the Number 1 casino gaming portal with the most thrilling and creative gaming experiences, with the newest releases and with the most exciting game offer.

Use cutting-edge Game Art technology

A lot of online casino game providers tend to create games that meet clients’ basic design standards. But if you want to be more competitive, you need to opt for solutions that captivate players visually – and that ultimately implicates artistic innovation.

Source: FBM