GMB – How is business going for SOFTSWISS, which has seen surprising growth in the region?
Dario Leiman – We are very excited and happy. In the last semester, we participated in different fairs and conferences, which made the company even better known in the region. In Europe this has already happened due to the 10 years of trajectory and history of SOFTSWISS. So this year we are focusing a lot on Latin America, which is a huge market.
Have you been closing important deals in LatAm?
We have important projects in the different verticals that we have, such as the sports betting platform, aggregator of content with large companies and providing the necessary tools for operators with all the technology that the company has.
One of the newest features is the Tournament Tools. I would like you to talk a little more about that.
It is something spectacular, an impressive marketing tool. We rely on Tournament Tools for any of the 16,000 games we have today from the top 190 game developers that are on our platform. This means that, if a company is unable to hold tournaments, if it is channeled through us, any of these games can become a tournament. The range is very wide.
That is, the operator does not have to worry about anything, just launch a tournament that SOFTSWISS manages everything!
Exactly. Tournaments can be created and based on the metrics we have measured, we have already identified that the results are spectacular, in addition to being an excellent marketing tool.
And sports betting, how's it going?
We are also very well. In addition to sports betting, we can generate jackpots both in sports betting and for the casino vertical. This can be done individually or for groups of people. I give examples. We can create a specific jackpot for women whose birthday is in April or for those born in 1980. The jackpot can be small, medium or large, always at the choice of the operator.
Are they understanding the tools offered by SOFTSWISS well?
They are very amazed by the technology that we are offering. Our philosophy is not to have clients, but partners in the long term, delivering the best tools available so that they can have their companies more and more fruitful and with better benefits.
You are also very close to affiliates, including a specific platform for this!
That’s truth. Our affiliate platform (Affilka affiliate platform), which is new to the company, but is growing by leaps and bounds. We have received very positive feedback from operators and affiliate heads who see our platform and compare it to others and are surprised by the good results.
And how were the results of your presence at SAGSE Latam?
I haven't been to SAGSE for some time and it was a surprise to see the number of people present. I was very happy about it. We are working very closely with different operators and customers in the region, and the event was very positive.
At SAGSE Latam there was a lot of talk about Brazil. What do you think of this market and how are you preparing for the opening?
Brazil is a more than important market. A few days ago I was in the country visiting potential clients, and the truth is that we have been working with some of them for some time and the numbers are more than staggering. We will have a very important focus on Brazil.
What will you do when the regulation comes out? Are you thinking of setting up an office in Brazil?
I don't know if we will have an office, but we will definitely have people locally to provide support and meet the needs of Brazil, which is a world. It is a giant country, with a lot of people and many companies. The volumes that rotate are interesting and we will have a local team.
Do you expect regulation soon?
For sure. This will bring benefits to the industry and give players confidence and we expect significant growth in this market.
Is there an industry concern about regulation allowing only sports betting and leaving the online casino out of business?
Yes, there is. From my point of view, and I even commented with different operators about this, some think that casinos will follow along with sports betting while others think that only sports betting will be approved. This vertical is very strong, so I understand that Brazil has a wide margin for the casino area and will soon approve this vertical as well.
Source: Exclusive GMB
