Operator galera.bet, which sponsors the Brazilian Championship, has boxes in two important stadiums in the city of São Paulo: Allianz Parque and Neo Química Arena. In the house of the current Brasileirão champion, the betting sector company will promote, in June, between the 1st and 10th, from 9am to 5pm, the galera.bet Tour.
With a forecast of 2500 visitors, the tour includes a visit to the most important places in the stadium, such as the playing field, locker room, press room, box, bleachers, among other places. Fans who register on the platform and deposit BRL 10 will receive the following gifts from the site: a printed photo with the cup of the main national tournament and a personalized cup.
In addition, the bookmaker also performs several actions with influencers. The company selects opinion makers from Corinthians and Palmeiras to go to the duels. Marcos Sabiá, CEO of galera.bet, comments on the activation: “It is a way to get closer to communicators, who know about the company's structure and participate in activities we do, and recognize the work they have done.”
Last Sunday (14), Mother's Day was celebrated in several countries around the world, such as Brazil, the United States, Denmark, Germany, Uruguay, among others. To celebrate the special date, Esportes da Sorte organized an action in partnership with the clubs sponsored by the company that are present in Serie A, B and C (Athletico-PR, Bahia, Grêmio, Goiás, Guarani, Londrina, Novorizontino, Vila Nova , ABC, América-RN and Manaus).
The activation, which was named “My Mother is Much More Than a Mother”, presented fans with tickets to closely follow their favorite team in the Esportes da Sorte box. In addition, supporters also received an official shirt delivered by the platform.
“Esportes da Sorte believes that activations with the fans are as important as the sponsorship itself. Since we started sponsoring football clubs, we have identified a deficit in the market regarding actions focused on supporters. All activations that promote a user experience are very useful, as they show that we see fans in a special way, bringing benefits, promotions and dynamics,” says Ícaro Quinteiro, CMO of Esportes da Sorte.
Renê Salviano, specialist in sports marketing and founder of Heatmap, explains the importance of actions carried out in the country's arenas, which are responsible for generating a relevant amount for Brazilian clubs.
“These activations are very profitable for the teams and fundamental for the associations that manage to carry them out. Modern arenas are capable of hosting events even on days when there is no game. Promoting experiences in the stadiums attract sports enthusiasts who can make the local economy spin through shopping in stores or visits to the museum. The possibility of relationship meetings in the place is also interesting,” concludes Renê.
Source: GMB
