“Being on the same team as Jairzinho is a dream come true for any fan,” comments Jesper. “Being able to present our commitment and the company's vision for Latin America with one of the great stars in the history of football as a partner is even more rewarding.”
Founded in Copenhagen, Denmark in 2004, Better Collective is now the leading global sports betting affiliate and one of the industry's leading digital media groups, with the stated aim of making sports entertainment more engaging, safe and fun.
After a successful expansion in the US, the company recently opened its first Latin America office in Rio de Janeiro, where the team looks to apply its unique formula to the region's sports entertainment markets.
“We always want to be where the fans and business partners are, so we're focused on establishing a local presence, including meeting partners and enthusiasts at fantastic events like Gambling Brasil,” says Sogaard. “And working with one of the greatest legends of Brazilian football is also a big plus.”
Jesper Sogaard is eager to share the experiences gained from the company's recent successes in the United States and how they can be applied in the Latin American market.
“Sports entertainment is going through a really exciting time of change, especially related to digital transformation, new technologies that enrich fan engagement and the increasing use of performance marketing tools,” he explains.
“While we look forward to partnering with key media players in the region and getting closer to key market players, we are also mindful of the significant role that social media plays in Latin America, with some of the highest growth in digital ad spend in the world. world coming from Argentina and Brazil, among others.”
Part of the company's success in the United States has been its ability to form close partnerships with mainstream media outlets such as The New York Post, where the group has consistently provided sports betting guides, tips and content for the betting section of the media, both online and in printed version reaching more than 92 million readers.
This will also be a key part of its strategy in Latin America, where more and more fans access sports through a combination of traditional and social media.
“We see Latin America as a particularly exciting market for several reasons,” says Jesper. “First, because they are among the most passionate sports fans on the planet; second, they are already highly communicative across many different media platforms - as they not only watch but talk about sports, stream sports and analyze across multiple screens and devices; Finally, many Latin American countries are establishing more regulated sports betting markets, which really helps us to offer a safer and more enjoyable experience for everyone.”
Another important pillar in Better Collective's strategy is mergers and acquisitions, which was also the main driver of growth in the North American market. Jesper continues: “We look forward to consolidating our M&A strategy in the Latin America region, where we are actively looking for sports media to become part of our group.”
By providing high-quality database insights, tips and educational tools for fans in Latin America, the company aims to deliver a transparent, analytical and fair approach right where sports fans across the continent need it - whether on social media, in your favorite devices and websites, or in the pages of your favorite newspapers and magazines.
“We want to be where sports fans are and offer them the entertainment experience of the future: immersive, immersive, inclusive and fun!,” concludes Sogaard.
With a vision to become the leading digital sports media, Better Collective owns and operates international and local sports media and communities that aim to make sports entertainment sustainable and fun.
Through its online media, the Group offers world-class content, data insights, betting tips and educational tools to sports fans and enthusiasts around the world.
Better Collective owns several brands such as Action Network and the world's largest CS:GO website, HLTV. The company has offices in several countries, including Denmark, Sweden, United States, United Kingdom, Germany and Brazil. Better Collective does not operate sports betting.
Source: GMB
