Official sponsor of the event – which has an estimated total audience of 97,000 people – the sports betting house will feature visual communication on the tour, including insertions of the logo along the length of the stage, banners and promotional materials for the brand present at various points of the event, reinforcing the partnership and providing a consistent visual experience for the public.
The cities of the tour will be Curitiba, Manaus, Brasília, Fortaleza, Rio de Janeiro, Campinas, Porto Alegre, Belo Horizonte, Florianópolis, Recife, São Paulo and Niterói.
Activations with the group are also planned and Betano is also planning other strategies to engage the public, such as brand exposure on cups, cushions and an instagrammable space to take pictures and share on social networks.
The online sportsbook will also have a presence in the media, both online and offline, publicizing the partnership with the 'Churrasquinho' tour. In addition, Betano plans to carry out direct actions to the public, offering exclusive gifts during the event. Among them, a branded personalized keychain stands out.
According to Betano, this is yet another action to promote entertainment and music, helping the public to enjoy an exclusive experience, full of interaction and fun. The idea is to reach a broad audience and further strengthen its presence in the national market.
Betano is operated by the Kaizen Gaming group, based in Greece and over ten years in the sports betting market. The company also appears in other countries such as Portugal, Germany, Romania, Greece, Cyprus, Chile and Bulgaria.
Designed to offer an excellent online experience, combined with easy access through all devices (desktop, laptop, tablet, cell phone and Android application), Betano allows users to enjoy first-rate products and services, acting with a user-friendly and simple-to-use interface platform.
The brand has a presence in online/offline media and seeks to expand its position in the market as the best and most reliable sports betting house in the country.
The company is also a sponsor of several football teams in Europe and South America, including traditional clubs such as Benfica, Porto, Sporting (Portugal) and, recently, Universidad do Chile. In Brazil, it is the master sponsor of Clube Atlético Mineiro (MG) and Fluminense (RJ).
Source: GMB
