The "Showcase" campaign focuses on the Brazilian public and was born from the concept of sports diversity, featuring a wide range of products and various betting possibilities. With the motto "Betano, bet on what you believe", the goal is to present the various ways that consumers can bet on the platform, ranging from sports such as football and basketball to entertainment programs.
Betano is proud of the result because the campaign goes beyond promoting the brand, it reflects Betano's robustness in interactively presenting the tools that the user has available on the site. It is also worth mentioning that it is in line with another great novelty that the company launched, the special bonus of up to R$ 500 (US$ 20) for new customers.
The film produced by NoCandy features more than 15 versions that exemplify the platform's products, putting Betano's versatility into practice in establishing long-term relationships with the most diverse audiences.
And to take advantage of matches in series A and B of the Brazilian Championship, Betano launches the first version of 30 seconds focused on football, with the participation of former player Rivellino.
Throughout the year, different personalities, who are relevant in their acting cores, will present more versions of the film. Among the names of the campaign are pilot Felipe Massa, former Brazilian MMA fighter Minotouro, sports journalists GV, Rica Perrone and Victor Canedo, former basketball player Leandrinho, gamer Cherrygumms, streamer Patife and digital influencers Beca Barreto and Fani Pacheco.
"Our campaign explores Betano's vast number of possibilities in a dynamic and fun way, showing personalities betting on sports other than their usual ones," comments Fred Siqueira, CCO of Ampfy.
The film highlights moments of fraternization between friends and opportunities for guessing through the platform on second screens (cell phones). "The script was designed to show Betano's diversities. It's always time to make a guess. Whether in sports or at leisure, you can have fun with the different options on the platform," concludes Fred.
The media plan developed by Artplan is composed of a mix of varied means, which include not only one-off media purchases on open TV and Pays TV, but also promotion in major sporting events sponsored by Betano, such as the Brazilian Championship and the Copa Betano do Brasil, broadcast on TV Globo, in addition to NBA, UFC, Tennis and Volleyball games.
In the digital environment, efforts are focused on placements on large portals, programmatic and differentiated content projects on sports websites.
The strategy aims to give visibility to the brand through premium and grand spaces of national media, in order to take advantage of all the power that Betano has. With a focus on multichannel in an extremely competitive market, where there is a constant expansion of new channels, the mission is to work in an integrated way, combining creation, data, planning and activations.
Betano is operated by the Kaizen Gaming group, based in Greece and over ten years in the sports betting market. The company is present in other countries such as Portugal, Germany, Romania, Greece, Cyprus, Chile and Bulgaria.
Designed to offer an excellent online experience, combined with easy access through all devices (desktop, laptop, tablet, cell phone and Android application), Betano allows users to enjoy first-rate products and services, acting with a user-friendly and simple-to-use interface platform.
The online bookmaker also has a presence in online/offline media and seeks to expand its position in the online betting market in Brazil as the best and most reliable sportsbook in the country.
The company is also a sponsor of several football teams in Europe and South America, including traditional clubs such as Benfica, Porto, Sporting (Portugal) and, recently, Universidad do Chile. In Brazil, it is the master sponsor of Clube Atlético Mineiro (MG) and Fluminense (RJ).
Source: GMB
