That's when the agency literally entered the pitch together with Betancional, promoting a show by the singer Priscila Senna during the halftime of the game, in addition to integrated promotional actions to reinforce the contact of the brand with the public on the day of the game.
The singer and Betnacional ambassador was applauded by a crowded Ilha do Retiro, with more than 25,000 fans, who sang, danced and got emotional with her greatest hits. “I don't even have words to describe what I'm feeling. Gratitude, Betnacional, for having given me this moment, which will always remain in my memory!”, said Priscila.
“In addition to Priscila Senna’s show, which exceeded all expectations, we carried out promotional actions on Ilha do Retiro, with the distribution of personalized cups and caps, vouchers including beer and production of digital content in real time for our social networks,” says Newton de Oliveira Neto, CMO of the NSX Group.
This brand experience developed by Lean agency made the ‘bet of Brazilians’ break records of visibility and engagement on their profiles on social networks, dominating the subject not only on the day of the final, but also for 4 days, since before, with the leak of the news by strategic influencers.
Ilha do Retiro received 26,345 fans in the decision game of the 2023 Pernambuco Championship, the maximum capacity released for Sport fans. If, for security reasons, there were no more tickets, there was still the possibility of watching on television. Even at a time considered “difficult” on open TV, and with the title almost decided, the average audience of Sport x Retrô was 35.5 points. It's something close to the last chapter of a “9 o'clock soap opera.”
In Greater Recife alone, there were 1,293,797 viewers on average, during Globo's two hours of programming. This number is equal to the peak of the first match. On the second game, the peak was 45.0 points. Yes, ten more. Thus, the final reached 1,640,025 simultaneous viewers – a record in the state this season.
It is worth remembering that each point measured by Kantar Ibope Media corresponds to 1% of the surveyed region. That is, 45% of RMR was “connected to Globo”. Currently, 1 point in Recife is equivalent to 36,445 people. It is the largest region in the Northeast, just ahead of Fortaleza (36,279) and Salvador (36,111).
The brand also celebrated expressive conversion results on its website with the creation of countless new accounts by an excited crowd to prophesy a lot on the platform, from the day of the game.
In the end, thanks to this great work carried out by the Lean team in partnership with Betnacional, all Pernambuco fans can celebrate together a fun, exciting and eternal moment, in the rich history of football in Pernambuco.
A member of the NSX Group, BetTech that revolutionized the Brazilian sports betting market based on a unique ecosystem with technological solutions, strategic marketing, content, exclusive services and many successful cases, Betnacional follows the concept of “the Bet for Brazilians” with the fastest service in the country when making withdrawals and deposits through PIX.
Currently, the sports betting site sponsors the Náutico, Sport, Santa Cruz, Vitória, Ferroviária, Remo and Paysandu teams and the eSports organizations FURIA, O Plano and B4 Esports. Its ambassadors are players and former players Vini Jr., Vagner Love, Hernanes, Donizete Pantera, Manoel Tobias, Jean Carlos, Givanildo Oliveira, Sheilla Castro and Natalia Guitler.
In stadiums, Betnacional has its brand displayed on advertising boards for games in different state championships and is a sponsor of Futebol 2023 on Rede Globo, in addition to holding the naming rights of the 2023 Estado do Rio.
Source: GMB
