Esportes da Sorte gains visibility with Athletico - Gremio match on Cazé TV and TNT Sports

Added together, Casimiro's platforms record more than 1.5 billion views, 597 million on Youtube, 596 million on Tik Tok, 255 million on Instagram and 36 million on Twitch.

The one who gains in visibility with the broadcast is Esportes da Sorte. The bookmaker is Athletico’s master sponsor and boasts an unprecedented place on Gremio's shirt, between the crest and the brand that supplies sporting goods. In addition, the company helps Gremio with bonuses to pay the salary of striker Luis Suárez.

"Esportes da Sorte made a very high investment this year with sponsorships for football clubs, and we bet a lot on Athletico and Gremio for their visibility, transparency and engagement with their fans, in addition to all the credibility that these institutions have. See the return on that through games like this, and with the broadcast on Cazé TV, it is always positive for the visibility of our brand," says Ícaro Quinteiro, CMO of Esportes da Sorte.

It is also worth remembering that Esportes da Sorte partnered with Casimiro for Cazé TV, but exclusively for FIFA tournaments in 2023. The ads include appearances in game broadcasts, and also in commercials and social networks, only involving competitions held by entity.

“Cazé currently represents one of the largest audiences on digital platforms worldwide, and being connected with him, through this partnership, qualifies Esportes da Sorte as one of the leading companies in this segment and has the potential to reach even more fans. sports and entertainment,” adds the executive from Esportes da Sorte.
 

Source: GMB