In today's advertising, Artificial Intelligence (AI) is essential. With its ability to analyze data, detect patterns, and make accurate decisions, AI revolutionizes the planning, execution, and optimization of advertising strategies. Brands are able to reach specific audiences with relevant messages, improving their success in a highly competitive market.
MIA® is a revolutionary tool created by Pipol that measures the performance of advertising campaigns in real-time, both offline and online. Using advanced algorithms, MIA® optimizes advertising investment, proving to be a successful formula for increasing the effectiveness of strategies in achieving business results. For example, if an ad shows an outstanding performance on a specific day, MIA® is able to recommend changing the date of its diffusion to enhance its impact. This scalability guarantees that advertising investments are targeted at the most important moments, generating tangible results.
Furthermore, thanks to AI, MIA® sends personalized alerts based on customized, pre-configured KPIs. These alerts allow marketers to constantly monitor and receive relevant notifications in order to make real-time adjustments and improvements, maximizing results and achieving set goals.
MIA® is an advanced tool that identifies a brand's exposure in TV ads in real-time, taking campaign analysis to a new level of accuracy. A prime example is its ability to automatically recognize banners displayed during soccer matches, enabling a comprehensive measurement of their impact. This valuable information provides a solid basis for strategic decision-making.
In conclusion, the incorporation of AI in the field of advertising is revolutionizing the way brands connect with their audience. By analyzing data and making accurate decisions, it optimizes strategies, identifies advertisements, and generates automatic alerts. All in real-time. There's no doubt that tools like Pipol's MIA® have proven to be instrumental in measuring campaign performance and maximizing results. AI continues to drive effectiveness and impact in a highly competitive market.
About Pipol
Founded in 2019, with a portfolio of more than 15 clients, Pipol is the only leading communications agency in Latin America in the gambling industry, based 100% on technology. At Pipol, we are able to make the best decisions about campaign performance in real time.
For more information, contact the company at [email protected]
Source: GMB
